Opening Winter 2025 in the Memorial area of Houston, The Well is more than just a pilates studio. Its founders envision it as a respite and a place of gathering and community. With a logo from Canva and a Pinterest board of inspiration, The Well owners came to Clarified in search of a more complete brand and a website to match. Patrick and Evan fleshed out a brand book with colors, fonts, guidelines and more, then executed The Well’s website accordingly.