Desiring a full rebrand, this Houston-based digital-marketing agency came to Clarified with a new name and logo — but needed more. Utilizing a targeted and orderly process to determine the company’s story, mission and tagline, we produced communications guidelines, ensuring consistency and personality across touchpoints, especially on social channels. We provided sample captions and grids based on existing photos and images that we sourced, and delivered usable templates for posts and stories.